At one time or another most companies face the prospect of entering a new market, whether for regional or international expansion, new product entry or new market segment offerings.  Foreknowledge of the new environment forms a vital input to the successful strategy and marketing plan.


Some of the key information gathered in supporting the market intelligence landscape includes:

• Principal market factors that affect the business dynamic of the relevant industry

• Customer behaviour, trends and shifts

• The regulatory environment

• Prevailing industry practices

• Key stakeholder positions and their impact on the market

With a clear picture of the market in hand, consider how the competitor landscape will affect your plan.

An inch of forethought is worth a mile of after thought.

- Jack Vance

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