Successful and winning organizations have two things in common – a plan that is realistic and strategically sound and the capability to employ resources to achieve their business objectives.
Competitive positioning is a derived marketing planning process that facilitates strategic and tactical business thinking to develop situational awareness of the company’s competitive position. ‘Gaming’ the Plan helps identify the most dangerous (and likely) attack and defense strategies available to the competition and reveals what measures your company should take to block or preempt competitor actions.
Competitive positioning is especially valuable:
• When launching a new product
• When changing strategic direction
• During periods of industry-wide change
• When facing the entry of a new competitor
• When up against strong and aggressive competition
Out of intense complexities, intense simplicities emerge
-Sir Winston Churchill
Contact us now to discuss how g2iNTEL can meet your needs for market and competitor intelligence.
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